When Todd Ginsberg left Bocado in October 2012, he was on a path to recreate a classic New York-style deli, right here in Atlanta.
When The General Muir opened in February 2013, there was little doubt that he’d been wildly successful in the execution of his idea. From subway tiles, to a baked goods counter, a sit-in restaurant, and a breakfast counter…The General Muir has everything you could want in a deli.
Not least of the things we want in a deli is a good bagel, great pastrami, and a tasty, tasty bowl of matzoh ball soup. Sitting at the counter you can often see Chef Todd working in the kitchen, working on your Reuben sandwich before it lands in front of you.
In a deli the standard for comparison is the bagel, and TGM shows its mastery with handmade, fresh-baked bagels. Create your own with a choice of schmears and fish, or enjoy an “Avenue A” with smoked salmon, a healthy schmear, avocado, grapefruit, cucumber, onion, and dill. If that’s not your thing, then try an Avenue B, C, or D.
Chef Todd’s double-patty burger at Bocado has been the benchmark of burgers in Atlanta for years (so much so that Bocado are going to introduce a Bocado Burger restaurant to Alpharetta in early 2014). When he went to TGM, Chef Todd brought his burger know-how with him. The General Muir iteration of this classic includes gruyere, caramelized onions, crispy pastrami, russian dressing, and pickles, fries.