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Lure: To attract or entice. By Merriam-Webster’s definition, Lure, Fifth Group Restaurants’ Midtown fish house, is aptly named.

Like Ecco and Alma Cocina, two of Fifth Group’s other Midtown restaurants, Lure boasts a gigantic bar which is great for dining with a friend or two, or sampling some delicious craft cocktails. The restaurant itself deftly bridges the gap between elegant fine dining and friendly, accessible, low-key dinner. Stylish but approachable, Lure is the George Clooney of Atlanta’s restaurant scene.

Obviously, this being a fish house, the menu is heavy on the seafood, and you’re going to find some of the freshest fish in the city in Lure’s kitchen. And if your preference is for oysters or calamari…then Crescent Avenue in Midtown is where you need to be.



Oysters from Lure

Kick off a romantic dinner with a half-dozen (or more) cold-water oysters served on the half-shell with lemon, cocktail sauce, horseradish, and shochu (which is similar to sake).


Scallops from Lure

Flown in from Boston twice a week so you know these are the real deal! First cold smoked with apple wood bacon, seared & served with a poached egg, white grits, fried vidalia onions & a delicious butter sauce.


1106 Crescent Avenue, Atlanta, GA. 30306
Lunch - 11a-3p Mon.-Fri.
Brunch - 11a-3p Sat.-Sun.
Dinner - 5-10p Sun.-Thurs; 5-11p Fri.-Sat.
Bar - Open daily at 4p
Price Range $11-$30
Credit? Yes
Outdoor Seating? No
Parking? Street, Garage, Valet
Family-Friendly? Yes
Delivery? Yes
Alcohol? Yes
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